This Pepsi commercial from 1957 shows a young girl who grew up and got married and then “decided to stay beautiful” with Pepsi. Like Coke, Pepsi also claimed that it could help a woman stay trim, which would help her to keep her marriage happy. Many ads at the time implied (or straight out declared) that a woman would to need stay trim in order to keep her man. Ads of the era did not send the same messages to men.
But, it wasn’t just the Pepsi which was keeping her trim. The ad shows the wife fighting over handbags during a sale, one of the “competitive sports” that was part of her light lifestyle! Have a look below at this gem below.