The Cliché American Family in Televisionland was meant to be a parody, a comedy intended only for a select audience of industry-men: the advertisers and filmmakers responsible for the glossy, sparkling images in TV commercials. Produced in 1965 by MPO Productions, this short film captures the essence of what it was to sit through TV commercials in the 1950s-60s.
MPO produced some of the most memorable TV commercials of all time, including Madge the Manicurist for Palmolive and Lucky Strike’s dancing cigarettes.
At first glance, this clip might seem like it’s making fun of the American nuclear family, 2 parents and 2 kids (a boy and a girl, of course). The products were sold as faultless miracles of science and the people in the commercials were painted as a bit on the dim side. But, in this unusual and rather interesting clip it’s the advertisers that are being made fun of for once. Have a look in the video below.