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A Look Inside 1950’S Tupperware Parties (10 Photos)

A man named Earl Tupper invented Tupperware in the 1940’s, but the American public simply didn’t like plastic. The Company nearly went under until it took a cue from its leading seller, a woman named Brownie Wise in Miami, Florida. Ms. Wise and her mother had pioneered the idea of Patio Parties, which quickly caught on and became the now-famous Tupperware parties. These photos walk you through the fun history…

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The company behind Tupperware held annual jubilees for its salespeople, and this photo, courtesy of the National Museum of American History, shows when the strategy changed. Parties are the answer!

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Here we see Brownie Wise herself in action at one of her parties. You see she has a full product list as well as a little bit about each person.

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Ms. Wise was constantly tweaking her model, and added party games throughout the events, as you can see in this photo of a balloon in mid air!

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Ms. Wise quickly became a sensation and received numerous awards from the company and in 1951 was appointed a Vice President in charge of building the home party business.

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The parties quickly sprung up around the nation and they became famous for being fun in unexpected ways, such as having cooky hats and games throughout.

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The sensation spread and women were recruited in to host their own parties, as seen in this early 1960’s advertisement.

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Another view of a late 1950’s Tupperware party.

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Tupperware sellers loved attending the annual jubilee in Florida. Here is a view from the 1955 event!

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Tupperware parties became one of the fastest growing marketing programs in the country and is the model for many of the modern MLM programs. The buzz became a little over-the-top, however, as you can see in the above advertisement!

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The buzz kept the business going all across the nation, however, as women of all ages and types would set up and attend parties.

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And best of all, they would almost always buy something on the spot, which generated earnings for local women, many of whom had made this their full-time job!

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